There are many ways of getting EU investment directly into your business or organisation. Some programmes, however, do not allow project applicants or partners to profit directly from EU funding, although being a partner may bring other benefits, such as access to research, or new relationships with other businesses.
You would need to take careful advice on the status of the Intellectual Property Rights in relation to any products developed using EU funds.
The application and claims process can be technical, but there is lots of help available to steer you through the process.