Cookie Consent by Workforce - Norfolk County Council

Workforce - Support and Information

Free Positive Behavioural Support Training

PBS is recognised as best practice when working with people who have learning disabilities, are autistic and/or have mental health problems. PBS can support in enhancing quality of life and increasing independence whilst reducing behaviours that challenge from service users, as well as improving staff competencies and retention. Norfolk County Council (NCC) has allocated funding to help train staff who work in adult learning disability supported living or residential care in Positive Behavioural Support (PBS).

If you manage a setting or organise training for a setting or care organisation in Norfolk and Waveney and would like to find out more, download the slides from our Positive Behavioural Support Information webinar.

Consultation: Norfolk and Waveney Adult Social Care Workforce Strategy

A consultation on a new 5-year workforce strategy for the adult social care workforce across Norfolk and Waveney has opened.

The Strategy is called: “A Good Life: Excellence in Care” and the ‘workforce’ will include everyone (paid workers, unpaid carers and volunteers) providing direct care to people living in Norfolk and Waveney.

“We recognise how many asks there are upon the sector, and never more so than at the moment, but we would encourage colleagues to look at the draft proposals for change and feedback their thoughts and ideas through the survey,” said Project Officer, Dr Fiona Denny.

The draft strategy and online survey can be found here. This survey is in four sections and should take approximately 15 minutes to complete.

The closing date for completion is Friday 20 November 2020.

Following the consultation, the Strategy will be finalised with priority actions and resourcing identified.

The work is being overseen by a Workforce Strategy Steering Group (WSSG) representing providers, the workforce perspective and health and social care commissioners from across Norfolk and Waveney.

  • Care Development East (CDE)
  • Norfolk and Suffolk Care Support (NSCS)
  • Norfolk Care Association (NorCA)
  • Norfolk County Council (NCC)
  • Suffolk Association of Independent Care Providers (SAICP)
  • Suffolk County Council (SCC)
  • The Norfolk and Waveney Health and Care Partnership


Supporting you

In partnership with Norfolk and Suffolk Care Support Ltd (N&SCS) we continue to support Norfolk's workforce capacity with a locally focused recruitment campaign. This has included the follow activities:

  • Delivering key recruitment messages via print, radio, social media and paid search marketing
  • Working closely with key stakeholders including colleges, district councils, the New Anglia Local Enterprise Partnership, NORCA, the health sector and the job centre to inform and direct individuals and businesses
  • Supporting job seekers on an ad hoc basis and providing careers advice
  • Contacting providers on an individual basis and providing tailored guidance
  • Linking in with the national recruitment campaign 'Care for others. Make a difference.'
  • Case study promotion

We will continue to:

  • Promote and develop ideas to recognise the sector at a local level and link in with national campaigns
  • Collate and signpost you to key resources such as COVID specific training, free online learning resources, webinars, recruitment top tips, and guidance via N&SCS's newsletters, ebulletins and website
  • Offer advice and guidance

Useful resources

There are lots of online resources to help you recruit and retain staff, specifically tailored to the adult social care sector. 

Norfolk Care Careers

Norfolk Care Careers provides you with a free online vacancy listing service. Benefit from the local recruitment interventions and search marketing investment attracting candidates to the site

National recruitment campaign

The national recruitment campaign everydaymakesadfifference has lots of information to help you recruit including printable materials, template copy and images and videos for you to use. Get involved! The site also links to - the national matching service platform.  If you are a registered provider you can search for candidates in your local area, view video interviews, start the DBS check and training process, create shortlists and make conditional offers before on-boarding candidates directly into your service. 

To check this out visit and click on the ‘Apply now’ button. Candidates will also be able to apply for advertised roles via DWP Find a Job.

Skills for Care

Skills for Care supports adult social care employers with various resources to help  recruitdevelop and lead staff, and retain them from entry level right through to senior leadership and management roles.


We know that adult social care workers are under pressure like never before. It can be hard to prioritise your own mental health when you’re caring for others in such a difficult situation – but wellbeing matters. There is a range of wellbeing support locally and national available including:


A new dedicated app for the adult social care workforce in England has been launched to support staff on-the-go through the coronavirus pandemic. 

Care workers can access guidance, learning resources, discounts and support on mental health and wellbeing in one place.

The app is available to download on the Apple App Store and Google Play Store, as well as being accessible online at

Our Frontline offers round-the-clock one-to-one support, along with a collection of resources, tips and ideas chosen to support your mental health as you do your work to protect us all and keep the country going. To talk by text, text FRONTLINE to 85258 any time. To talk by phone, call 0300 131 7000 from 7am to 11pm if you’re in England, or call 116 123 any time if you’re elsewhere in the UK. It’s all in confidence, with trained volunteers.

Shout - Wellbeing support by text for health and social care staff

Shout provides a free 24/7 text support service for social care and health staff who are working on the frontlines right now. Text FRONTLINE to 85258 to talk by text with a trained crisis volunteer.

Samaritans - Wellbeing support by telephone for health and social care staff

Social care workers in England can call Samaritans' dedicated confidential support line on 0300 131 7000, 7am–11pm every day of the week. Social care staff anywhere else in the UK can call on 116 123 to speak with a trained listening volunteer.

Mind - Coping with going into work during coronavirus

While much of the country stays at home, care workers aren't in the same boat. This page has tips for taking care of your mental health and wellbeing, help with understanding difficult feelings, and ways to find support.

Dealing with death and grief: Dying Matters

The fact is, Covid-19 is causing many people to die before their time. As a care worker, you might feel used to dealing with loss, but it hasn't been like this before. This guide can help make it a little easier to think, and talk, about.

There is also a team of fully qualified and trained professionals ready to help you at the Bereavement & Trauma Line. This assistance is available from anywhere in the country and is provided by Hospice UK. Specialist counsellors and support workers are available to support all adult social care staff: who have experienced a bereavement; whose wellbeing has been affected by witnessing traumatic deaths as part of their work; to discuss any other anxiety or emotional issues they are experiencing as a result of the coronavirus epidemic.

All calls will be treated in the strictest of confidence and this will be explained to you when you call. This service is open to you and all adult social care staff and is available, seven days a week, between 8am and 8pm. You do not need a referral. Call 0300 303 4434

Confidential Staff Support Line

The Norfolk and Suffolk Foundation Trust (NSFT) offer a confidential staff support line 7 days a week from 2-5pm. Open to anyone working in health or social care, the support line is staffed by members of NSFT’s psychological workforce and offers a safe place for you to discuss anything affecting you at this difficult time.

More information can be found on this downloadable poster.

Call 0300 123 1335 to access support.

If it is out of hours you can leave a message and you will be called back. 

Daylight and Sleepio

Daylight is a smartphone-based app that provides help to people experiencing symptoms of worry and anxiety, using evidence-based cognitive behavioural techniques, voice, and animation.

Sleepio is a clinically-evidenced sleep improvement programme that is fully automated and highly personalised, using cognitive behavioural techniques to help improve poor sleep.

Free access to both Daylight and Sleepio is active now until 31 December 2020. This covers all staff working in social care, including volunteers. Staff are free to sign up with either a work or personal email address.


SilverCloud Health have set up a dedicated website to provide you with wellbeing support including helping you deal with worry, bereavement, sleep issues and work-life balance during this time. Access SilverCloud at

PIN: SOC2020

Keyworker status - other information

Was this webpage helpful?