Cookie Consent by Workforce - Norfolk County Council


Workforce (updated 20/05)

We welcomed the government's recently launched social care action plan - here’s a summary of the key adult social care workforce updates:

  • Testing will be available to all social care workers who need it
  • A national recruitment campaign will seek to attract 20,000 people into social care. We also encourage you to continue to upload your vacancies on norfolkcarecareers
  • A new online platform will be made available to provide online training with the opportunity to be considered for multiple jobs via a matching facility
  • Nurses and student nurses are being deployed by the regional hubs where they are needed most, irrespective of setting or organisational boundaries – including social care

The plan also identifies a range of support available for frontline and key workers, especially those in social care roles:

  • A text messaging support service - Shout. Social care staff can send a message with ‘FRONTLINE’ to 85258 to start a conversation. This service is free on all major mobile networks and is a place to go for support for those who are struggling to cope
  • Extending the NHS staff free support helpline to include all social care workers as soon as possible. This will enable social care workers to talk through problems with someone they can trust, access a bereavement service and be supported to cope with anxiety and trauma
  • Creating a package of support specifically for Registered Managers, recognising that they are facing particular challenges

The plan also acknowledges that some parts of the sector may not be familiar with infection control procedures. Public Health England will work with the care sector representative bodies to:

  • Produce specialised training videos for donning (putting on) and doffing (taking off) of standard PPE
  • Offer tailored insights into how PPE guidance applies in care settings.
  • Review the training and support needed to ensure safety and respond to the needs of staff working in the sector


A new dedicated app for the adult social care workforce in England has been launched to support staff on-the-go through the coronavirus pandemic. 

Care workers can access guidance, learning resources, discounts and support on mental health and wellbeing in one place.

The app is available to download on the Apple App Store and Google Play Store, as well as being accessible online at


In partnership with Norfolk and Suffolk Care Support Ltd (N&SCS) we continue to support Norfolk's workforce capacity with a locally focused recruitment campaign. Please continue to use Norfolk Care Careers ( to advertise vacancies free of charge and benefit from associated recruitment interventions.

Activity to date has included:

  • Delivering key recruitment messages via print, radio, social media and paid search marketing
  • Working closely with key stakeholders including colleges, district councils, the New Anglia Local Enterprise Partnership, NORCA, the health sector and the job centre to inform and direct individuals and businesses
  • Supporting job seekers on an ad hoc basis and providing careers advice (these have led to active applications)
  • Contacting providers on an individual basis and providing tailored guidance
  • Linking in with the national recruitment campaign 'Care for others. Make a difference.' Resources can be found at

We are considering opportunities to shine a light on Norfolk case studies, working with local media to create a digital campaign.

We will also continue to:

Next steps

Based on analysis of the performance of the campaign we will extend the paid search and display marketing and paid social activity to coincide with the national campaign activity. 

Homecare – staff shortages

Where staffing levels are insufficient to maintain all planned care calls, providers should use their RAG ratings to prioritise care delivery to the most vulnerable service users. This must only occur where staff rotas cannot be amended to meet all planned visits. Essential visits must take place. If staffing shortage could leave any essential call unmet, providers must contact the Council.

Furloughing Employees (update 28/04)

Most social care employers aren’t contemplating furloughing much needed staff at this time. Our Guide for Adult Social Care Providers sets out whether furlough is appropriate for staff you employ and FAQs to assist if you consider that furlough is necessary.


See information about free parking for workers and volunteers.

Keyworkers and school attenders

See information about keyworkers and school attenders.

Offers for social care workers (updated 29/04)

NHSX and the Care Quality Commission are working together to obtain priority food offers for social care staff. These include offers from Food2care, Iceland, Morrisons and other discounts available to both individual employees and care providers.

Confidential Staff Support Line (update 06/05)

The Norfolk and Suffolk Foundation Trust (NSFT) offer a confidential staff support line 7 days a week from 2-5pm. Open to anyone working in health or social care, The support line is staffed by members of NSFT’s psychological workforce and offers a safe place for you to discuss anything affecting you at this difficult time.

More information can be found on this downloadable poster.

Call 0300 123 1335 to access support.

If it is out of hours you can leave a message and you will be called back. 

New guarantee on death in service benefits

On 27 April the government released information on a new guarantee on death in service benefits for frontline health and care staff during the pandemic. The paper outlines how families of health and care workers on the frontline in England will benefit from a new life assurance scheme during the coronavirus pandemic.

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