Cookie Consent by Christmas shoppers invited to support Giving Tree appeal for children in care - Norfolk County Council

Christmas shoppers invited to support Giving Tree appeal for children in care

29 October 2019

Christmas shoppers in Norwich are being given the opportunity to get into the festive spirit by buying a book for a child in care.

Norfolk County Council and Waterstones have teamed up again to launch the Giving Tree appeal.  Now in its thirteenth year, this popular seasonal project aims to bring joy to the county’s looked after children.

The tree, which can be found in the Castle Street branch of Waterstones in Norwich, is decorated with dozens of tags, each representing a child and the book they would like to receive this Christmas. Customers wishing to support the appeal can buy the books which will be wrapped and sent to the children in time for Christmas.

Cllr John Fisher, cabinet member for children’s services at Norfolk County Council, said: “Every year this appeal shows the generosity of Norfolk shoppers as they give something back each Christmas.  Children in care have often experienced a great deal of adversity in their young lives and this appeal is a great way to support them this Christmas."

Last year’s appeal saw a record-breaking response with over 400 books bought, wrapped and delivered to children in care across Norfolk.

For those who can’t make it to the shop in Norwich, books can be purchased via email. Send an email with 'Giving Tree Appeal' in the subject line to

Books should be purchased by Monday 9 December so they reach children in time for Christmas.

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