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Funding extended for cycling and walking project in Norwich and Great Yarmouth

07 February 2020

Norfolk County Council has been awarded nearly £500,000 by the Department of Transport (DfT) to extend its multi partnership Pushing Ahead Your Journey Your Way programme over the next 12 months.

Originally launched in 2017 thanks to a £1.48 million grant from the DfT, Pushing Ahead has been delivered projects across Norwich and Great Yarmouth including; cycle loan schemes, school outreach work to encourage sustainable and active travel, community hubs and funded the British Cycling Festival which saw the National Road Race Champs and British Cycling ‘Let’s Ride’ event come to Norfolk in 2019.

Councillor Andrew Jamieson, member champion for walking and cycling said: “We are delighted that Pushing Ahead will continue for a fourth year and would like to thank the Department for Transport for its continued support. This programme, which allows us to reach out to communities and help people find more active ways of travelling, has already had a lasting impact on the way people think about their ways of living. This is vitally important for both mental and physical health the environment as well as being a cheaper option than always getting in the car. I’m personally very excited to see what this fantastic programme, alongside our Greenways project, which is opening up more walking and cycling routes across the County will deliver over the next 12 months."

Pushing Ahead will continue to work across existing partnerships and initiatives to support economic growth in Norwich and Great Yarmouth. Its main objective is to reduce single occupancy car trips and increase ‘active’ travel. This in turn will reduce congestion and improve air quality, as well as improving public health outcomes and access to work and learning.

There are lots of ways to travel in and around Norwich and Great Yarmouth but finding the right information isn’t always easy. As part of Pushing Ahead Norfolk residents can get a personalised journey planner, whether it’s for getting to and from work or going out in Norwich and Yarmouth at the weekend - getting tailored information can help you work out what’s best for you. Visit to plan your journey today.

You can also earn rewards every time you walk, run or cycle when you download the BetterPoints App. More information can be found at

  • This is part of the DfT announcement today that £20m has been allocated to twenty-five local authorities to extend the Access Fund in 2020/21. The Access Fund is a revenue fund which helps local authorities deliver sustainable transport projects that deliver behaviour changes and support economic growth. Norfolk County Council has been awarded £496,000. 

The aims of the Pushing Ahead project are: 

  • Support economic growth and public health across New Anglia
  • Increase modal shift away from the private car
  • Maximise the benefits of infrastructure investment
  • Build on past successes to boost the economy
  • Reduce transport-related emissions, by supporting a shift to walking and cycling
  • Improve access to employment, education, skills and training to boost economic growth
  • Support future investment and delivery of the Norfolk Cycling and Walking Action Plan

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