Cookie Consent by Norfolk Adoption Service joins new national campaign to encourage more people to consider adoption - Norfolk County Council

Norfolk Adoption Service joins new national campaign to encourage more people to consider adoption

16 September 2020

A new nationwide campaign #YOUCANADOPT, has launched to dispel myths around who is eligible to adopt and highlight that, especially during the COVID pandemic, there are still children out there who are looking for their new family.

A coalition of National, Regional and Voluntary adoption agencies across the country, supported by the Department for Education (DfE), have joined forces especially to launch this recruitment
campaign to raise awareness of adoption.

The campaign aims to break down the barriers and misconceptions and make people realise that adoption could be for them and that they are eligible. The adoption process has changed over the years and there is a lot more support available. Ultimately, most people have the qualities to be a good parent and the campaign wants to support people to feel confident that they are capable to adopting. People can adopt from a variety of backgrounds, including single parents, people from all religions, people from the LGBTQ+ and Black, Asian and Minority Ethnic communities.

John Fisher, Cabinet Member for Children’s Services said; “Whether you are single, in a same sex relationship, are living in rented accommodation or own your own home, have a pet or have a
disability – please don’t rule yourself out - all we see are potential loving adoptive parents. I urge anyone who has been thinking about adoption through this national adoption campaign, that they
make contact and speak to our friendly team who will be able to talk to you about what adoption might mean for you and start you on your journey to giving a child their forever family.”

Ricky Cooper, Assistant Director for Children’s Social Care said “This is a national campaign that raises the profile of adoption and dispels some of the myths about who can be an adoptive parent.
In Norfolk, we continue to need adopters from all walks of life that represent our children and young people. I would encourage anyone who had thought about becoming an adoptive parent to take the leap and contact us to find out more”.

Start your adoption journey. To find out more, visit or call 01603 638343.

Norfolk County Council does not discriminate, and we welcome applications from all. Since April 2018, 8% of adopters have been single and 20% have been same sex couples.

Adopter case study:

J and H always knew that they wanted to have a family, however, their routes to having a family were more limited due to being 2 men. They felt positive about the idea of taking a child out of the care system and giving them a positive life.

“Prior to attending an information evening, we felt really unsure about the process. The process looked daunting and scary. However, from the point of the information evening onwards we realised that it wasn’t at all. We felt really supported throughout our process and anything difficult we had to discuss we felt really supported with.”

“We found the stage 2 assessment process really positive. It was good to go in to so much depth about your childhood and reflect on your life. It helped us to think about ourselves and our lives in different ways. It was like free counselling really!”

“We remember being told that your worker is not there to try to trip you up, but they are there to try to guide you and represent you and the children the best that they can do. This was really reassuring”.

J and H’s adoption process was smooth. After lots of discussions with their worker they made the decision to make foster to adopt part of their offer. They heard about their little boy in early December and began making visits to him in hospital a few weeks later. He was home with them soon after. For them, it was important to hear as much information about their little boy as possible and felt that meeting all the professionals working with him really helped them to make their decision. His adoption order was granted 7 months later when he was 8 months old.

After J’s adoption leave came to an end, they made the decision that J would not return to his previous job as they wanted to be able to spend as much time with their little boy as possible. He is now a very happy, healthy 21-month-old little boy. The fighting spirit that he showed when he was a tiny baby still shines through and he is a determined little boy who is a joy to care for.

“If I was to give any other prospective adopters advice it would be to be honest with your worker. Discuss any fears that you might have. Be prepared to share anything. Your worker is there to support you and guide you. My heart would have taken any child to begin with but talking about what life would look like realistically with my worker helped me to be clearer. Enjoy the process. It is intense but remember you are doing it to become a parent. Also, go out for that meal, go on holiday because your life will change once your child arrives”.

Norfolk County Council are proud partners of Adopt East which is a regional adoption alliance of eight Local Authorities, two Voluntary adoption agencies and an adoption charity Adoption UK, from across the East of England.

By working together, we are able to ensure that children waiting for an adoptive family within our Alliance are found the best possible match in a timely manner, reducing the time they spend in foster care. At the same time partnership working enables us to share best practice across all areas of adoption (assessment, matching and support) and offer a high quality service to children and adoptive families across the Adopt East Alliance.

You could be one of those families, please visit

To be eligible to adopt, individuals must be aged 21 or over (there is no upper age limit).

People who adopt a child can be:

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