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Calling everyone in the Norfolk film sector: survey to help boost Norfolk’s economy

04 August 2021

Businesses, sole traders and freelancers are being asked to give their views on what it’s like to be part of the film sector. Norfolk County Council and partners have commissioned Olsberg SPI to deliver a comprehensive research project on the Norfolk screen sector. The purpose of this survey is to understand the sector better, including the impact of Covid-19, future challenges and the need for support. The survey is live until Sunday 22 August 2021.

The survey will also gather information for the creation of a new database that organisations supporting the screen sector in Norfolk can access, as well as, potentially, a public crew directory. Respondents to the survey will be given an option to opt-in to the data they wish to be shared.

Graham Plant, Norfolk County Council’s Deputy Leader and Cabinet Member for Economic Growth, said: “It’s not just about the specialist film crews, we want everyone involved in the industry to respond to the survey. So, hotels, transport providers, caterers and all the sectors linked to the tourism industry are important and we want to consult them. We have a wealth of stunning locations to help boost our economy, so let’s celebrate Norfolk as a destination.”

Pete Waters, Executive Director of Visit East of England, said: “This is a fantastic opportunity for everyone associated with the film industry to give their feedback, a real game changer to improve our offer to the international world of film. Norfolk already has a good reputation for opening doors to provide inspiring locations.

“We encourage respondents to forward the survey to other Norfolk screen sector businesses.”

Respondents who are employees or a business owner are asked to respond for their own employer/business. Freelancers and contractors should respond based on their own activity (i.e. not for the business they are contracted by). Only one response per business is requested.

Access the Norfolk Screen Sector Survey, which should take no longer than 10-15 minutes to complete.

The survey is live until Sunday 22 Aug 2021, but this may be extended depending on the response rate.

About the study

The study is to be delivered over ten months (completed in November 2021) and collect a range of evidenced and evaluated work package reports to Norfolk’s funding partners, including:

  • A database on film, television and related sector activity which has taken place in Norfolk for the previous three years, alongside a forward forecast of UK production activity to 2025
  • A database mapping businesses, sole traders, freelance individuals active in the film and related sectors based in Norfolk
  • Examples of mechanisms from elsewhere in the UK on how we might promote Norfolk as a film location to the national and international film sector
  • Options, recommendations and an outline business case including return on investment, for local authority income generation through film/tv sector support

About the partners

Norfolk County Council commissioned SPI on behalf of local authority funding partners who include:

  • Breckland Council
  • Broadland District Council
  • Great Yarmouth Borough Council
  • Kings Lynn and West Norfolk Borough Council
  • New Anglia Local Enterprise Partnership
  • Norfolk County Council
  • North Norfolk District Council
  • South Norfolk Council

The contract is managed by a project steering group comprising officers from each of the above authorities, plus co-opted partners from Hethel Innovation; Norfolk Constabulary, and Norwich University of the Arts.


Joshua Dedman at SPI on

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