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New drive to increase apprenticeships in Norfolk

26 August 2021

A new drive to encourage businesses to employ apprentices is set to be launched by the county council.

Norfolk County Council wants to reverse a decline in the number of apprentices being taken on over the last few years. In 2014, there were 6,270 apprentices per year in Norfolk but this had fallen to 4,890 in 2020.

Research shows a range of benefits – to apprentices and to businesses:

  • 83 per cent of apprentices said their career prospects had improved
  • 70 per cent of employers said apprenticeships had improved their firm’s quality and service
  • Apprenticeships provide a return of up to £28 per £1 invested
  • Apprentices can earn up to £150,000 more, over the course of their working life

Norfolk County Council’s deputy leader and cabinet member for growing the economy, Councillor Graham Plant, said: “We know that apprenticeships boost young people’s skills and future earning prospects - and unleash talent that benefits employers and the economy.

“There’s a massive opportunity here, at a time when economic recovery is gearing up and there are job shortages in key sectors. It’s a win win.”

Key aims for the council’s strategy include:

  • Promoting apprenticeships in specific sectors of the Norfolk labour market that are actively recruiting
  • Ensuring vulnerable young people are informed about apprenticeships
  • Publicising apprenticeships as an option for school and college leavers
  • Coordinating an information and advice service about apprenticeships across the county
  • Busting myths about apprenticeships and conducting research to find out what puts people off

Cabinet will discuss the strategy when it meets at 10am on Monday 6 September. Watch the meeting, live or afterwards, and read the reports.


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