Support the Giving Tree and bring festive joy to Norfolk’s children in care

25 November 2021

In the lead up to Christmas, Norfolk County Council Children’s Services and Waterstones have teamed up again to launch the 2021 Giving Tree appeal, a Christmas project aimed at bringing joy to the county’s looked after children.

The tree, based at the Castle Street branch in Norwich, will be decorated with hundreds of tags which each represent a child and the book they would like to receive for Christmas. There are requests for books from more than 800 children in the county, with some specifying particular books or authors and others seeking a certain genre or type of book.

To support this initiative, please visit this branch anytime until Wednesday 15 December. Select a tag from the Giving Tree and buy the book. The books are then collected and delivered for children in time for Christmas.

Purchases can also be made online. A full list of wishes can be received by emailing with ‘Giving Tree Appeal’ in the subject line. It’s simple and easy to do, just pick a tag, buy a book and the staff at Waterstones will make sure the book delivered in time for Christmas. They can make a difference to the county’s most vulnerable children at what can be a difficult time of year.

Councillor John Fisher, Cabinet Member for Children’s Services, said:

“The Giving Tree is such a wonderful idea and gives children of all ages, who are less fortunate, the joy of reading. Norfolk County Council believes that every child deserves to experience the hope and excitement of Christmas morning by opening a special gift.

“I would like to thank our supporters who over the years have enabled hundreds of children to experience this special, festive moment."

Books should be purchased by 15 December so they reach children in time for Christmas.

This is now the 15th year the appeal has run, becoming more successful and reaching more children every year. Last year’s appeal saw more than 800 books bought and delivered to children in care across Norfolk.

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