Benefits of the NDR

Norwich Northern Distributor Road (NDR) has the potential to bring over £1bn of economic benefits to Norfolk, providing jobs and helping businesses in Norwich, Broadland and North Norfolk make a significant contribution to the national economy.

For Norwich, Broadland and a wide area of north Norfolk, the NDR will unlock new business sites, particularly in north east Norwich and Broadland, improve access to existing industrial and commercial estates, and make some of the most attractive parts of Norfolk more accessible to tourists.

Deliveries and customer journeys will be quicker, easier and more reliable, including journeys to Norwich International Airport, and connection to the national trunk road network. The NDR will enhance the value of recent improvements to the A11, and of promised investment in the A47.

At the same time the NDR will benefit Norwich city centre, enhancing the city’s status as regional capital and premier shopping destination.

The Northern Distributor Road will provide a high-quality link to Norwich International Airport – vital to business, and supporting Great Yarmouth and Lowestoft’s designation as a national Centre for Offshore Renewable Engineering.

The Airport provides a link to the hub airport at Schiphol.

The road will also support the Norwich Aeropark proposals for aviation-related enterprises adjoining the airport, and around 30 hectares of other employment uses in the new Airport Business Park.

Existing and new businesses in Norwich city centre will benefit from reduced congestion, improved public transport services, cycling and walking improvements and public realm enhancements.

The overall Transport for Norwich package will help to deliver at least 100,000sqm of new office floor space in the city centre, reinforcing the key employment cluster in the area’s most accessible location. In addition, 20,000sqm of retail floor space will be delivered in the city centre in the plan period.

The Northern Distributor Road will provide better access and improved journey time reliability to the trunk road network for market towns such as Aylsham and North Walsham, and large parts of Broadland and North Norfolk, avoiding the need for lengthy and congested cross-city journeys.

This will particularly benefit the tourist industry, including the Broads and North Norfolk coast.

The Norwich Northern Distributor Road (NDR) will

  • Provide a dual carriageway link from the national road network to Norwich International Airport and beyond, serving a large area of Broadland and North Norfolk, including existing and planned business and housing areas
  • Offer a quicker and more convenient route for a range of shorter journeys by linking existing roads into Norwich, cutting journey times and bringing relief to local communities and the city centre
  • Carry around 40,000 vehicles a day between the Airport and the A47 at Postwick – traffic drawn from other less suitable roads

The scope for significant improvements in public transport is limited without the NDR due to the weight of traffic on the existing network, which will increase as the north-east of the city is developed.

We looked at other options and comprehensive schemes would have cost the same if not more than building the NDR and benefit less people.

Major investment in public transport, including Park & Ride, the new Norwich Bus Station and a range of bus priority measures, has already been made, but traffic volumes are set to rise again.

The NDR will provide the relief that will allow further bus and cycle route improvements, including Bus Rapid Transit. This is why it is at the heart of the Norwich Area Transport Strategy (NATS) and is a key Transport for Norwich scheme alongside improvements to public transport, cycle routes and the pedestrian environment.

Good progress on improving bus services has already been made, including Better Bus Area projects, such holdall smart ticketing, the Grapes Hill bus lane, and the Chapel Field North to St Stephens bus access and city centre improvement scheme.

There is also £5.7m being invested in cycling in Norwich through the Push the Pedalways programme.

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