The Norwich Western Link would reduce the need for traffic to enter the city, alleviate local transport issues to the west of Norwich, cut journey times for residents, businesses, emergency services, and visitors, and create many benefits for local communities. As part of the project, we intend to provide complementary measures to encourage walking, cycling and public transport use as well as support and protect the environment in the local area.
Traffic modelling shows that the Norwich Western Link will significantly reduce traffic on many local roads. However, in a few locations, increases are predicted as traffic seeks to get to and from the new road.
Some roads are more able to accommodate extra traffic, such as the A1270 (Broadland Northway), A1067 and A47. We are not proposing to introduce any measures on these roads. On B Roads and minor rural roads through local communities where an increase in average annual daily traffic of more than 1000 vehicles per day is predicted, we are proposing to bring in measures to mitigate this impact.