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Project highlights

The project will: 

  • Support participants. Whether they are well-established attractions or skilled individuals, such as foresters and artisans. It will help participants to create exciting off-season activities and itineraries for day and overnight visitors 
  • Offer training about how to attract off-season visitors. It will train organisations and people already involved in the tourist trade, and those with no experience but with appealing experiences to offer 
  • Create a cutting-edge marketing campaign to promote the autumn and winter experiences 
  • Adapt infrastructure for off-season use, such as adding lighting and signs or improving facilities 
  • Ensure that a third of itineraries are accessible for people with additional physical or sensory requirements
  • Give importance to inclusivity for individuals and communities 
  • Ensure that activities are demand-driven, so that off-season growth in visitors is sustainable  

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