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In Good Company quality mark criteria

Find out if you meet the criteria for our In Good Company quality mark below.

You must meet at least one of each of the following criteria to qualify.

Type of engagement with people who may be feeling isolated

  • Running events or activities targeted at lonely people
  • Running services that clearly meet the needs of lonely people
  • Creating opportunities to talk to at risk groups (eg a chair in the shop, customer meetings)

Publicity and promotion:

  • Promoting activities/services within the area using a range of channels (eg notice board in shop, leaflets, posters, online)
  • Publishing activities on the Norfolk Directory
  • Actively recruiting for more volunteers within the community

Staff training and involvement

  • Offering regular staff training (eg dementia friends or similar)
  • Encouraging staff to start a conversation with customers and ensure they are aware of individual needs

Supportive employer

  • Support exists for staff who are themselves unpaid carers or volunteers
  • Supporting and promoting volunteering within your organisation


  • You are aware of Norfolk Safeguarding Adults Board and you understand the process to inform the board if you are worried about an adult
  • Compliant with any regulations suitable to the business and can provide evidence of this


  • Staff fundraising or support for a local organisation which supports vulnerable or isolated people
  • Providing corporate donations
  • Supporting staff in own fundraising efforts

Plus Mark

Do you meet all of the criteria above and go the extra mile? Do you do that little bit more, for example do you offer staff time to volunteer for activities which tackle loneliness?

If so, you could be entitled to the In Good Company Plus Mark.

Go to the form to apply

You must meet one of the following options to apply:

  • A befriending scheme exists
  • Dementia-friendly facilities eg a cafe
  • An active¬†community resilience scheme or similar with an up-to-date register of people who can help older or vulnerable people in an emergency
  • Local school support for cross-generational activities
  • Community transport available in the area
  • Physical activity opportunities for people of all ages
  • A variety of clubs and interest groups available for people of all ages
  • Some kind of community kitemark

Plus mark

Do you meet all the criteria above and go the extra mile? Do you hold special events targeted at isolated people such as: a Monday night supper club for local people on their own; school special activities for young carers?

If so, your community or parish may be entitled to the In Good Company Plus Mark.  

Go to the form to apply.

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