The SAIL projects aims to identify new and sustainable partnership opportunities between areas such as leisure, tourism and health to help older people be more active and remain independent for longer.
The target group includes:
The three groups are usually separated, but the tourism industry can have something to offer to residents, and second home residents can benefit from offers usually only available to full residents.
Ten pilots are being created in the partner regions of France, England, Belgium and the Netherlands.
They will be linked to either movement and sports or wellbeing and food, depending on local needs and opportunities.
Active Norfolk and Norfolk County Council will jointly develop and test two of these pilots. If successful with viable business and service models, it will pave the way for wider implementation.
Visit the SAIL website to find out more.