Celebrating Culture 2021

An exciting and inclusive new marketing and PR campaign will launch in late May to celebrate the rich and diverse arts, culture and heritage sectors across Norfolk and Suffolk.

The first campaign phase will promote what’s happening in and around Norfolk and Suffolk across the summer months, engaging primarily with local media, communities and visiting tourists, to help bring people back to events and venues safely. This will be followed by an outreach cultural tourism campaign to attract new audiences and to promote autumn and winter experiences including overnight stays to those living further afield (a two to three hour travel time) such as London, Essex and the East Midlands.

Celebrating Culture 2021 is led by Norfolk County Council on behalf of the New Anglia Culture Board (NACB) and supported by the New Anglia LEP, Suffolk County Council, Interreg EXPERIENCE , University of East Anglia and Visit East of England. ‘Celebrating Culture 2021’ aims to further build the East’s reputation as a ‘must see’ UK cultural destination.

How to Take Part

List your attraction on Visit East of England 

The Visit East of England website will be a portal for the campaign.

A free marketing toolkit will be available soon to use as part of your marketing activity. Look out for further announcements and details on the Norfolk Arts Forum Twitter and Norfolk Arts Forum Facebook pages.

Together, when the time is right, we want to be ready to launch the campaign and signal ‘culture is back in the East’.