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Market position statement for Norfolk

Norfolk's Market Position Statement (MPS) sets out our shared vision for a high-quality, sustainable and diverse care market - one that supports people to live independently, stay well, and stay connected to their communities.

It helps ensure there is a wide choice of social care services and support available across Norfolk, so that people can access the right care, in the right place, at the right time.

The MPS is for care providers, VCSE organisations, investors and other stakeholders who want to understand Norfolk's adult social care priorities - and work with us to shape future services.

It supports the delivery of Norfolk's Adult Social Services Strategy and transformation programmes and will be updated as new data, insight and provider feedback becomes available.

The MPS explores:

  • What people in Norfolk need from care and support - and how this is changing
  • What services are currently available, and where there are gaps
  • Our commissioning priorities and transformation plans
  • How we fund and purchase care
  • The challenges facing Norfolk's care sector
  • How we're working with providers to address these and deliver our six strategic aims

About this Market Position Statement

The Market Position Statement (MPS) is designed to be explored online, with content grouped into themed sections to support easy navigation. This is a live resource for providers, partners and stakeholders and will be updated as new data, insight and feedback becomes available. It was last updated in January 2026.

We welcome ongoing feedback from providers to help keep this information relevant and useful. If you would prefer to receive the full document as a single PDF, or would like to share feedback, email [email protected]Read our privacy notice to find out how we use your personal information.

Explore the sections below to find out more about our strategic aims, market insight, commissioning intentions and how to work with us.

Our strategic aims and guiding approaches

Our six strategic aims for adult social care in Norfolk, and the national and local principles that shape how we work with the sector

The Norfolk picture

Explore the key factors shaping adult social care in Norfolk - including demographic trends, demand pressures, and benchmarking insights

Market shaping and transformation

How we're working with providers, people and partners to shape a sustainable, person-centred care market

Sector profiles and commissioning insight

Key sector insights, benchmarking, and our commissioning priorities across adult social care

How to work with us

Find out how to register, bid for contracts, and work with us as a care provider
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