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AtoBetter school programmes

Man walking with group of school children wearing high visibility jackets

Schools that have signed up to Modeshift STARS and are in the catchment areas of our AtoBetter developments could be eligible for:

  • Monthly one to one (online) AtoBetter consultations
  • Information, advice and guidance related to sustainable school travel
  • A budget to spend on travel interventions

AtoBetter is currently working with up to 10 schools per year to encourage more sustainable school journeys.

Modeshift STARS

AtoBetter support can support a selected number of schools to get an accredited Modeshift SATRS Travel Plan. 

Modeshift STARS is a National Accreditation scheme. It recognises schools that show excellence in supporting:

  • Cycling
  • Walking
  • Other forms of sustainable school travel

School travel plans aim to:

  • Encourage more walking, cycling and sustainable school journeys
  • Improve road safety
  • Help reduce traffic congestion and environmental pollution
  • Promote health and independence in children and young adults

How to sign up to Modeshift

Signing up to Modeshift is free. To sign up to Modeshift:

  1. Visit the Modeshift S website
  2. Complete the online form. Make sure you select Norfolk County Council as your Local Authority area.
  3. Then look out for your log in details and an email from the AtoBetter team. We can then help you start working towards achieving Modeshift STARS.

Active Travel Ambassador Scheme

The Active Travel Ambassador (ATA) scheme is a pilot programme to engage with secondary school students. It aims to help them to develop their own approaches to promoting sustainable travel options to school.  This may include walking and cycling.  

The programme provides young people aged 11 to 16 with confidence and skills. This is to help them address transport issues affecting their school community. 

ATA teams have support from a local ATA coordinator and school staff. They research and develop behaviour change campaigns. ATA focuses on active travel and road safety. This year AtoBetter is supporting 5 high schools to participate and sign up to the scheme by offering them £5,000.   

Spaces are limited so get in touch soon to secure a place on the programme. 

Contact us

For further information email us at

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