Objective 6: Improving transport safety

Summary of Objective

Objective 6 outlines how NCC intends to apply a Safe System approach, working as part of the Road Safety Partnership to give priority to reducing the rate of killed or seriously injured casualties. NCC works to do this by delivering a range of initiatives and trials of new technology. 

Policies

Policy 17: Using the Safe System approach, the county council and road safety partners will work together to contribute to a reduction in the number of people killed and seriously injured on the road network 

Objective 6: Delivery highlights

• Five Collision Investigation and Prevention Studies were completed in 2024/25.  In addition, six Local Member or Parish Council initiated traffic management/pedestrian crossing studies have been completed or were commenced. 
• Seventeen further ad hoc traffic calming/pedestrian crossing assessments were completed or underway in this period. 
• A148 Hillington Speed Camera is being implemented. 
• Network Safety have commissioned iRAP (International Road Assessment Programme) studies for A140 Norwich to Scole and Norwich to Northrepps. This is a modelling process which maps risk factors along the assessed route and proactively makes recommendations to reduce road user risk of a fatal or serious injury. The recommendations of the iRAP study for A140 Norwich to Scole are presently being implemented through the Local Safety Scheme Programme 2025/26.133 Road Safety Audits were carried out on new highways schemes at either Stage 1 (Preliminary Design), Stage 2 (Detailed Design) or Stage 3 (Scheme Opening) 
• Launched in July 2024 a Stay Focused Road Safety Partnership Campaign strategies to help drivers stay  alert throughout their  journey and identify signs of autopilot and fatigue driving. Supported by dynamic matrix signs delivering real-time safety messages to road users. 
• Be Switched On cycle campaign: Over 2,100 bike lights distributed to young cyclists completing Bikeability. Parent awareness of lighting benefits rose from 32% to 90% post-campaign, with 74% of children using lights day and night. 
• Primary School Engagement: Delivered 70 interactive road safety productions to 5,584 Key Stage two pupils, covering the Green Cross Code, road signs, and safe crossing. 
• Bikeability funding secured from Active Travel England with, 5,360 children receiving funded training equating to a 14.5% increase over two years. Norfolk also featured as a national case study for improving access and reducing inequalities, in a national Bikeability Report.  
• New Road Safety education webpage hub: A self-serve platform offering toolkits, training, and practical advice for all road users, promoting safer travel through evidence-based resources. 
• School Toolkits: 113 kits requested on road safety topics including air quality, safe school run pledge, and interactive secondary school road safety programmes encouraging informed road use. 
• Active Travel Grants: 17 schools received £5,000 each to embed road safety and cycling initiatives. Evaluations show improved access to bikes and safety gear, reducing inequalities. 
• Learner Driver Webinar: Co-hosted with Warwickshire, the event drew 900 registrants and 300+ live attendees. Outcomes included increased commitment to learning hours and improved parental role modelling. 
• NDORS Courses: Delivered to 26,200 clients as alternatives to prosecution for minor offences. An external audit praised the programme's consistently high standards and impact on behaviour change. 

Work for next period

Killed or seriously injured (KSI) figures show that there has been an increase in the number of people killed or seriously injured on Norfolk's roads, a decrease of 18 from 2021-22. This could be due to a number of factors including weather conditions and an increase in the number of people using Norfolk's roads and accidents are monitored to ensure resources are focused on areas that need it most. The road safety partnership and wider Norfolk County Council teams will seize opportunities for investment into engaging approaches and best practice that support all pillars of the safe system approach and investing in behaviour change programmes and infrastructure improvements.  

Norfolk's Road Safety Partnership is adopting a data-led approach to identify key road risks and set safety priorities. By embedding the Safe System framework, the partnership will combine enforcement and education to drive long-term behaviour change and reduce serious injuries and fatalities. Multi-agency collaboration will support targeted, evidence-based interventions for safer road use across the county. 

Public Health's Road Safety Team will continue to secure funding and work with partners to deliver lifelong, tailored road safety education. Using data, behaviour change techniques, and FLOURISH principles, the programme ensures timely, audience-specific learning that supports safer choices and lasting impact. 

The Drive Safe campaign, running from March to July 2025, supports older drivers in maintaining independence and safety. It offers practical advice, resources, and signposting to help them assess their driving, adapt to age-related changes, and make informed decisions. £572k Local Safety Scheme (LSS) Programme for 25/26 has been approved by members to support delivery of road safety initiatives in 2025-26. 

Norfolk county council local transport leads will continue to work with Norfolk's road safety partnership, highways and active travel strategic groups to encourage the implementation of meaningful delivery plans based on the safe system approach (safe speeds, safe vehicles, safe people, safe roads, post-crash response). 

Since the adoption of the LTP the actions around road safety education have evolved and we will deliver a range of commercial initiatives as well as offering a lifelong learning journey to improve road safety knowledge across primary, secondary and colleges using behaviour change theory and a data led approach.