A47 Alliance privacy notice

What this page is for

This privacy notice provides information on how we, the A47 Alliance (of which Norfolk County Council are the custodians), use your personal information to support campaigning activities to make the case for A47 dualling and improvements.

By 'use' we mean the various ways your personal information may be processed including storing and sharing the information.

If you have provided consent for any of the below processing, you can withdraw this at any time by emailing [email protected]

Further details

We also provide the following details in our general privacy notice on our website:

Who we are
How long we use your information for
Your rights under the UK GDPR and
How to exercise them 
You can ask us for a copy of this information.

You can also ask us for a copy of this information.

What we use your information for

If you (company/business and/or Politician) have provided consent, we use your personal information to:

Collect your feedback/testimonial via our website to support the A47 Alliance campaign for A47 dualling
Use your feedback/testimonial:
On the A47 Alliance website (www.a47alliance.co.uk)
On the A47 Alliance social media accounts (Facebook and X)
On the A47 Alliance brochure (both print and e-versions)
As part of presentations (A47 Alliance Steering Group, Businesses, Ministers and key decision makers).
Contact you where you have provided separate consent, this is in relation to further publications and/or media promotions

We also use your personal information to:

Reply to emails and/or requests for information should you contact us directly

The personal data we collect and use about you

The information we may collect and use about you:

Name (if you are a business or politician)
Company/business name
General location (e.g. Great Yarmouth, Norwich, King's Lynn)
Testimonial on why you support A47 dualling

Where separate consent has been obtained:

Photographs and/or video footage (including audio) of you
Name
Email address
Business and/or company name
Locational data (i.e., Great Yarmouth, Norwich, Kings Lynn etc)

We may also collect and use "special category" information on the photos/videos relating to:

Health data including any disabilities and medical conditions.
Religious or philosophical beliefs
sexual orientation

for example:

Information about your physical or mental health, or disability status, which may be captured in photographs and/or video footage
Information about your race or national or ethnic origin, religious beliefs, or your sexual orientation, which may be captured in photographs and/or video footage

By law we can only collect 'special category' information when it is relevant and for the purposes described above.

Who provides this information

The information we hold is information you have provided to us via our website (https://www.a47alliance.co.uk/support-us), via email or at one of our events.

Who we share your information with

We may share your personal information if you are a company/business or politician (including your testimonial):

Facebook and X (public posting)
On the A47 Alliance public website (www.a47alliance.co.uk)
Within the A47 Alliance brochure (printed and e-version). Brochures are shared with members of the A47 Alliance and at A47 Alliance events, including events with businesses and at Westminster.
Within presentations to the A47 Alliance Steering Group, businesses, Ministers and key decision makers.

Your personal information may also be given to and/or used by other authorities on the A47 Alliance in the circumstance whereby the chairperson of the A47 Alliance is of a different local authority to Norfolk County Council, therefore testimonials provided will be used as part of their communication materials under the A47 Alliance name. l be used as part of their communication materials under the A47 Alliance name. For further information please visit Who are the A47 Alliance? - The Campaign to Dual the A47.

How the law protects you and the legal basis for processing your information

We have legal reasons under the UK GDPR to use your information because you have provided:

consent and;
explicit consent.

You can withdraw consent at any time, by emailing: [email protected]

How long will we keep your personal information for

Your personal information and testimonials are retained for five years. After this time, they will no longer be published and will be securely deleted (but may continue to appear in publications/online if already in circulation).

How we keep your information

The information is stored electronically, on Norfolk County Council's records management system.

Your personal information may be transferred outside of the UK or the European Economic Area (EEA). While some countries have adequate legal protections for personal data, in other countries steps will be necessary to ensure appropriate safeguards apply to the information. Your photo/video may be posted on social media sites such as: X and Facebook.

Some countries don't offer the same protections as the UK or the EEA. If you withdraw consent the A47 Alliance will delete your data but we may not be able to remove it if it's been transferred outside the UK or EEA.

You have the right to withdraw this consent at any time by contacting [email protected], after this your name, testimonial, company/business name, image/video will not be used/published in future publications/online but may continue to appear in publications/online if already in circulation.

Automated decision making

We do not make automated decisions.

Changes to this notice

We may amend this privacy notice at any time so please review it frequently. The date below will be amended each time this notice is updated.

This notice was edited in January 2026.