Norfolk Fire & Rescue Service urges public to 'Be Water Aware'

Norfolk Fire & Rescue Service is urging the public to take extra care in and around water as the weather warms up. The call comes as part of the National Fire Chiefs Council's (NFCC) annual Be Water Aware campaign.

Running from today (April 27) until Sunday (3 May), the campaign highlights the ongoing and preventable risk of accidental drowning. In Norfolk six people sadly lost their lives in the water between April 2025 and March 2026.

Nearly half of those who have lost their lives through accidental drowning nationally did not mean to go into the water. The message is clear: water safety starts on land, and simple choices near water can save lives.

Many people, particularly those unfamiliar with outdoor swimming, may underestimate hidden risks in open water. Submerged hazards and consistently low water temperatures mean that cold water shock remains a real danger, even on hot days. This can trigger an involuntary gasp, rapid breathing, panic, and a sudden loss of swimming ability, drastically increasing the risk of drowning.

Emyr Gough, Head of Prevention at Norfolk Fire & Rescue Service, said: "These deaths are preventable and we want everyone to Be Water Aware as we head into the warmer weather.

"Norfolk is known for its beautiful Broads and coastline, and we want everyone to enjoy the water, whether they live here or are visiting - we just urge them to do it safely. Always wear a life jacket or buoyancy aid if you are boating or doing water sports, swim in groups and make sure you call 999 if you see anyone in trouble in the water."

Norfolk Fire & Rescue Service is part of the Norfolk Water Safety Forum, which exists to prevent drowning fatalities in the county. It's made up of members from organisations including the RNLI, HM Coastguard, Norfolk Police, Norfolk County Council, North Norfolk District Council and the Broads Authority.  

Norfolk Fire and Rescue Service is holding a series of events as part of Be Water Aware Week. We will be engaging with people about water safety: 

• Today (Monday 27 April) - Engaging with the public about water safety at Billingford Lakes and Country Park 
• Wednesday 29 April - Holding a water safety exercise at Lynford Lakes in the morning with advice for the public 
• Saturday 2 May - Taking part in the free Open Day at Billingford Lakes between 9am and 4pm.