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Brand identity guidelines

Checklist of what to include on publications

On digital and print publications, you should include:


  • Our logo - our logo guidelines page tells you where to position it
  • A publication date of when it was created or updated
  • An INTRAN statement telling readers how to get a document interpreted or translated - our guidance tells you when and how
  • A description of what we do if you are producing a core departmental publication for the public. This includes printed and digital publications, leaflets, newsletters, major consultation documents and events. For example:

Norfolk County Council exists to represent and serve the people of Norfolk; to contribute to the County's growth and prosperity and make Norfolk a great place to live and work. For further details visit

What size should publications be

You should produce publications in standard sizes:

  • A5
  • A4
  • A3

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