Nationally recognised 'AI programme to be rolled out across Norfolk to prevent falls

A new, nationally recognised proactive intervention scheme is rolling out across the whole of Norfolk. The initiative will be delivered in collaboration with local partners including Voluntary, Community and Social Enterprises (VCSE), city, district and borough Councils and NHS organisations, aims to reduce falls in vulnerable and older adults.

Following a successful pilot with 1250 residents, the programme, which uses Artificial Intelligence (AI) to identify residents at risk of escalating needs, enhances the safety and wellbeing of those at risk of falls. The latest Artificial Intelligence technology, natural language processing is used to 'read' case notes and automatically extract meaningful insight about our residents. This technology enables the council to identify and prioritise individuals in Norfolk most at risk of falling, allows for proactive intervention before they fall.

AI is a rapidly developing technology with the potential to improve the delivery of services. The council is using AI to benefit the people of Norfolk in a safe, ethical and transparent way.

Falls are a major concern, particularly among older or vulnerable adults, and can lead to severe injuries and a decline in quality of life. Through this programme, the council will be able to predict people who are at higher risk and offer timely and targeted interventions to support them.

A husband and wife who were supported as part of the pilot have said: "The information we received was ample - it explained the different circumstances about the programme which we found extremely helpful.

"The South Norfolk handy person fitted a handle at the door and two handles at the top of our staircase, so I have two things to hold onto for extra precaution. I'm really happy they were fitted and think it will have a big impact on my life, making me more confident going up the stairs.

"We also had had positive conversations with the team around steps we can take to help prepare for older age. We didn't realise the help that was there for us."

Councillor Alison Thomas, cabinet member for Adult Services at Norfolk County Council, said: "The pilots of the scheme have proved that by proactively intervening with residents, both those already known to Adult's Social Services and those not yet in contact with us, helps deliver a reduction in falls. This then reduces associated fractures, improve wellbeing outcomes, and lower social care costs.

"With our partners at district councils and the Integrated Care System (ICS), we are now mobilising to proactively engage over 12,000 residents at risk." 

For more information about preventing falls visit Preventing and dealing with falls.