Processes for creating and updating SEND content

This page explains our process for making updates to our SEND Local Offer web content. We also talk about our content standards. 

We must write our web pages in a style that's easy for people to read and understand. By law, everything we publish on our websites must be accessible.

Content standard

We follow the LocalGov Digital content standard. This sets out 5 rules that content should meet before it goes online:

Is it easy to read and understand?

People skim read web content. We need to get to the point, use plain language, avoid jargon and break content up with subheadings.

Is it easy to find?

Visitors should be able to find the content using search words that make sense to them.

Does it answer a question that visitors are asking?

Think about the audience your content is for and what they want to know.

Make sure it goes on the relevant website. For example:

• Norfolk County Council - for:
  • Parents or carers
  • Children and young people
  • Health, social care, or education professionals
• Schools - for education professionals
• Communitydirectory.norfolk.gov.uk - listings of services, events and groups

Is it original?

If the content already exists elsewhere on the web, we should link to it rather than duplicate it. We must also make sure we have the rights to use any images. Don't save images from search engines for use in council pages.

Are images necessary and helpful?

Always ask if an image is necessary. What does it add to the page? Does it help the customer? If we do need to include an image, it should be of good quality (and we must have the rights to use it).

Accessibility

You must make sure anything you create for our websites is accessible. Our step-by-step guide explains how to create accessible online content.

Always consider a web page over a document like a PDF. Around 50% of our web page views are on mobile. Web pages are more accessible on mobile than documents. We've put together some reasons why web content is better as a web page.