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Prince of Wales Road/Rose Lane

The objectives of these schemes were to:

  • Reduce levels of traffic using routes through the city centre that don't have origin or destination there
  • Improve local air quality
  • Improve public realm - more pedestrianised areas/encourage more journeys to be made on foot or by cycle
  • Improve public transport services and journey time reliability
  • Improve economic vitality of business and retail centre


We consulted on proposals for changes to the Prince of Wales Road/Rose Lane area of the city throughout February 2018. Scheme plans are available on this page.

The Norwich Highways Agency Committee approved proposals for the area at their meeting on 7 June 2018.

Proposals put forward were informed by detailed traffic modelling and represented what's best for the city in terms of traffic flow and pedestrian/cyclist provision.

The impact of other recent changes in the city centre was taken into account and this data showed that the original strategic proposal (from 2009) to remove general traffic from Prince of Wales Road and make Rose Lane two-way no longer delivered on the objectives of this scheme.

The work was delivered in a series of phases with King Street completed in late 2018 and subsequent works on Rose Lane, Mountergate and Prince of Wales Road carried out in 2019.

An investment of £2.6m was secured from the New Anglia Local Enterprise Partnership's Local Growth Fund to deliver the initial phases. A further £2.34m was obtained through the Department for Transport's Transforming Cities Fund to deliver the latter phases with an additional £235k from local developer contributions. These works included Agricultural Hall Plain, Bank Plain and London Street.

Full details of the work carried out


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