MECC, Behaviour Change and Behavioural Insights training
Norfolk County Council Public Health offers training in applying evidence-based behaviour change techniques. The training is for relevant workforces in the health and social care system, including the voluntary sector.
Behaviour Change for Individual Interventions: MECC and Behaviour Change training
For frontline staff who have direct interactions with Norfolk residents. Interventions can be part of an on-going relationship with patients or clients, or if an opportunity presents itself.
Learn more about MECC and Behaviour Change training
Behavioural Insights for Public Policy Makers training
For staff who are 'behind the scenes'. These staff are developing and designing public health-related policy, services, or environments.
Learn more about Behaviour Insights for Public Policy Makers training
About the training
To bring you these learning pathways we have worked with:
- HEE (Health Education England)
- The team from BCDF (Behaviour Change Development Framework)
- Our commissioned training provider Healthy Dialogues
Why we offer training
We aim to maximise the opportunities for Norfolk residents to improve their health and make health behaviour changes.
Key objectives to achieve this are:
- To create a programme that supports Norfolk workforces to make the most of the millions of interactions they have with residents
- To make behaviour change theory accessible to a wide and non-specialist audience. We want to upskill and enable workforces and residents to use evidence-based principles in enabling and achieving healthy behaviours.
- To support workforce professionals and frontline workers by providing them with resources. This will enable them to either directly or indirectly help residents change behaviour or make healthy choices.
Working with other organisations
We also collaborate with organisations to integrate behavioural change into their mandatory training and development.
Training feedback
Since September 2023, over 1,000 people from a wide range of organisations have learned about evidence-based behaviour change techniques.
They have learnt how to apply techniques in their day-to-day work:
- As part of an on-going relationship with patients or clients, or
- Opportunistically to Make Every Contact Count (MECC), or
- As part of policy, intervention, or service development
Quotes
"It was really good. I found the content fascinating and the presenter was great, she held our attention well throughout the whole day. There was role play which I found especially good for consolidating the knowledge and information. I will use the tools with both LD clients and with staff. I would thoroughly recommend to anyone in a health promotion role" Staff Nurse
"We entered the training with a view to incorporating it into our customer engagement and to facilitate healthy behaviour change. It was evident through the training package that we were also enabled to develop our own strategies. As a result, I have personally become more active and nutritionally conscious. I think we all realise that there is an element of "leading by example" but ultimately, we need to look after our own health and wellbeing to be able to support our own customers too. I'd recommend this training to everyone, not just front-facing health connectors" Prevention and Early Help Manager
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